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Parisian fashion designer

Our history

Our ambition: fairer remuneration for manufacturing, and the best products

textile know-how at the heart of the age

The story of Couturier Parisien

The history of Couturier Parisien is closely linked to that of the Serbian community in France, to its textile know-how at the heart of the golden age of French ready-to-wear and its preservation within our workshop located in Serbia.


We will tell it to you through the history of Dragan's family, the current manager of the family workshop.


It all began in the 1960s with the arrival in Paris of Yugoslav immigrants: they would then gradually take over all the textile activity, until then carried out by Italian immigration.


Dragan's grandfather, Stevan, arrived in Paris in this context in 1966 and worked there for his brother, who had settled there 5 years earlier. His workshop (which still exists) produces for luxury brands: Dior, Chanel, Sonia Rykiel, Yves Saint Laurent etc.


Dragan's father, Zoran, arrived in 1974 and founded his workshop in 1981: it is our former historic Parisian Couturier workshop.

permanent collection

OUR PARISIAN WORKSHOP

Our French workshop was located in the Villette district of Aubervilliers and had around thirty mechanics at the time. It was a workshop on a human scale, in which a very family atmosphere reigned (not to say festive, all the major community events were even celebrated there).


This workshop employed artisanal working methods: a mechanic assembled a garment from A to Z and therefore had in-depth know-how and knowledge about the product, unlike today's assembly line work, where everyone is assigned to a specific workstation sometimes without ever even seeing the finished product (obviously, we no longer assemble the garment with the same passion).


This family atmosphere and exceptional know-how made this period a true golden age for Parisian tailoring.


This ended with the first significant stages of globalization: the opening of China and Turkey, and the fall of the USSR. Zoran had anticipated this development and set up a new workshop in Serbia in 1989. In 1997, the Parisian workshop closed its doors for good.

“A look that is expressed through clean and elegant lines but also and above all graphic, giving depth to each clothing style. Clever and well-thought-out collections, where the piece takes on all its value and allure with a Frenchy look.”